Reputation Changer Reviews Best, Worst SEO Practices
Reputation Changer reviews all of the latest strategies in SEO and online reputation management—which is itself no easy feat. Search engine optimization is constantly changing and shifting, because the search engines themselves are constantly changing and shifting. If you don’t believe it, simply ask any of the webmasters or bloggers whose sites received penalties due to Google’s Panda or Penguin updates!
What Google’s algorithmic shifts reveal, though, is not that the search engine simply likes changing things for the sake of changing things. Its regulations and its algorithmic updates are anything but arbitrary. Rather, they are all designed to uphold Google’s own standards of quality. Those standards are, themselves, fairly static—so companies that play by Google’s rules will find that they are able to float above the Panda and Penguin penalties, without worry and without breaking a sweat.
To understand how to comply with Google—and how to avoid search engine penalizations—it is important to first understand some basic principles of SEO. Below, ReptuationChanger.com reviews some of the most fundamental tents of black hat and white hat SEO. From there, the company will explain some of the best—and worse—SEO practices.
Black and White
The key to understanding search engine optimization is to understand the difference between black hat and white hat SEO. In some ways, the distinction is a simple one. Black hat SEO views the search engines as enemies, or as obstacles to overcome. White hatters, meanwhile, view the search engines as allies, and they try to work alongside them rather than work against them.
A few further points to note:
- Black hatters typically resort to quick-and-easy tactics that are essentially efforts to game the system, or to cheat Google. The emphasis is never on providing quality content or a user-friendly website, but rather, the focus is on gimmicks—keyword stuffing, invisible text, paid links, or something similar.
- White hat SEOs, meanwhile, work in full compliance with the stated rules of Google and Bing. As such, these efforts usually involve quality content and smart website design.
- There are some who say that a third category, “gray hat SEO,” also exists, and effectively mixes the tactics of whit hatters and black hatters—but for all intents and purposes, this is really just toned-down black hat.
So which method is better? Black hat SEO produces quick results, but they are never long-lasting, and indeed, they practically ask for Google penalties. What this means is that investing in black hat techniques is really nothing more than a waste of money. White hat tactics, meanwhile, do not offer quite such speedy results, but they do offer results that are built to last.
But the important question is this: What are the specific methodologies associated with black hat and white hat SEO? Reputation Changer reviews a few examples, below.
Reputation Changer Reviews Black Hat Strategies
According to Reputation Changer, black hat strategies are numerous, and include:
- Any kind of dishonest link-collecting. Google’s engineer, Matt Cutts, recently said that webmasters should spend more time building quality websites and less time worrying about links, and that’s very much the direction that Penguin points to. Google clearly doesn’t like webmasters who buy links or obtain them from spammy websites, yet this is exactly what many black hatters insist on doing.
- Any kind of shady keyword tactics. There are a number of dishonest keyword tactics that black hatters have used over the years. The first is keyword stuffing—essentially, throwing in so many keywords that a website ceases to make any sense to human readers. The second is the use of invisible text, designed to appeal to search bots but adding no value to readers. Thankfully, the search engines have largely done away with both tactics.
- Anything that puts the search bots over human readers. The bottom line is that Google and Bing desperately want to provide quality search results to their users—which means that any site that doesn’t emphasize quality is not going to rank well, period.
Reputation Changer Reviews White Hat SEO
According to ReputationChanger, there are numerous reputable approaches to SEO that are in complete compliance with the written standards of Google and Bing. Reputation Changer reviews some examples, which include:
- Creating high-quality content. Simply put, the best way to appeal to the search bots is to also appeal to human search engine users. This means providing information that is engaging, informative, and interesting. It is not for nothing that the phrase “content is king” has become so common in SEO circles.
- Earning links organically. While Google does not wish for webmasters to spend all their time hunting down links, it is impossible to deny that links won legitimately can really help a site’s standing. One way to do this is through a guest blogging campaign, or simply through forming real relationships with like-minded webmasters and bloggers.
- On-site elements. There are many HTML elements that can help a site to perform better in the search engine rankings. These include the proper use of meta tags and titles, as well as alt tags on images. Using some strategic keywords here is acceptable, so long as keyword stuffing is avoided.
- Social media cues. Social media has come to play a huge role in white hat SEO. Google favors content that has received numerous shares on Facebook, Pinterest, and Twitter—and of course, on its own Google+!
Why it Matters
Those who are considering hiring an SEO or ORM firm are smart to ask exactly which school of SEO is implemented. What makes this so important? We have already made it clear: Black hat SEO will do in a pinch, but it is not made to last. In fact, sites that implement black hat tactics and then receive Google penalties will face a particularly tough time climbing back up the rankings.
White hat SEO, meanwhile, offers a chance to craft a website with real value—not just to readers, but to Google. It is by adding value that you have the best chance to obtaining rankings. That’s ultimately what makes this distinction such an important one to consider. Reputation Changer reviews all of the latest information regarding SEO—and in doing so, Reputation Changer reviews the best and most effective methodologies for serving its clients.
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Best in the Business
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